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Home » Articles » Employee opinion survey - how to conduct

Create and communicate clear, specific actions from the employee opinion survey data

"We must communicate more," and "We must change people's attitudes" are often the recommendations that come from an employee opinion survey. Unfortunately, these platitudes do little to fix the problems that employee opinion survey responses describe. Specific changes in policies, personnel and procedures are what many employees want.

Organisations must inform employees about employee opinion survey planning, data collection, and implementation plans. Without this communication, employees who would otherwise support the employee opinion survey become confused, frustrated, and eventually complacent. Loss of rank and file employee opinion survey support may eventually doom whatever organisational changes the company implements and also reduce the chances of conducting an effective employee opinion survey in the future. On the other hand properly managed an employee opinion survey will become part of the culture as employees see it as a real opportunity to not just make their views known but to get beneficial change.


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